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"It´s not only about brands & products.

First of all, it´s about people.

About their today´s needs

& their tommorrow´s challenges."

 

(lux + roth)

WELCOME TO LUX + ROTH


lux + roth is a strategic planning & consulting agency from Munich (Bavaria) in Germany.

 

We are focused on market research, brand-, product-, target group- & innovation strategy,

strategic consulting, campaign conception & ideation.

 

We offer Consulting & Strategy Development in the following service fields:

TARGET GROUP NEEDS & ORIENTATION ON GLOBAL TRENDS & SOCIETY DEVELOPMENTS ARE IFOCUS OF OUR DAILY WORK:   

 

We analyze what moves people in their daily lives and what will be important for them tomorrow. Based on these findings, we develop strong and especially relevant brands, products and services & identify further future potencial & market niches.

FIND DETAILED INFORMATION IN OUR SERVICE FIELDS:


BEHIND LUX + ROTH:


TRAINED STRATEGIC PLANNER & BUSINESS COACH:


  • David Hueser (Founder & Director Strategy for Brands, Products & Innovation at lux + roth)
  • Magister Artium of Communication Science, Art History and Sociology and Basic Studies in Psychology at the Westfälische Wilhelms-University of Münster
  • Trained psychological consultant (Campus Naturalis Munich)
  • 10 years of professional experience in strategic planning for well-known, top global agencies (e.g. Wunderman)
  • For national as well as international top brands (adidas, Coke, Siemens, BMW etc.)
  • Lecturer in strategic brand communication


  • I am a member of the Association of Brand Strategists Germany (APG), as well as the Association of Free Psychotherapists, Naturopaths and Psychological Advisor (vfp).
  • PLUS: Team of different experts in every service field.

Find more information on my XING and LinkedIn profiles.

PROJECT EXPERIENCES / CLIENTS:


CONTACT US FOR OUR FIRST PROJECT!


LUX + ROTH MUNICH - TOGETHER WE USE YOUR FULL POTENTIAL IN THE MARKET, PRODUCT & INNOVATION STRATEGY.

 

Feel free to contact us for advice or strategic support for any of the following service fields: 

 

  • Brand & Product Strategy
  • Target Group Strategy
  • Campaigning & Channel Strategy
  • Innovation Strategy
  • Business Coaching / Strategic Consulting
  • Lectures and guest contribution
  • STRATEGY TOOL: In addition, we offer to present you our scientifically valid Brand Management Tool personally in a non-binding consultation.

A first individual consultation tailored to your personal concerns, is of course always without obligation and free of charge. We look forward to your inquiry.

IMPRINT:


According to § 5 TMG:

 

David Hueser

Self-employed freelance (scientific / technical)

lux + roth, brand, product & innovation strategy

 

Krähenweg 69 rechts

81249 München

Germany

 

Mobil: +49 (0)176 249 121 27

E-Mail: hueser@luxroth.de 

 

Finanzamt München

UStNr.: 147/221/51438 

Stadtsparkasse München

IBAN: DE82 7015 0000 1002 6288 14

BIC: SSKMDEMMXXX 

 

Disclaimer: Special thanks to Ryan McGuire from Bells Design and Pexels for the fantastic photographs.  

 

Liability for content

 

As a service provider we are responsible according to § 7 Abs.1 TMG for own contents on these sides according to the general laws. According to §§ 8 to 10 TMG, however, we as a service provider are not obliged to monitor transmitted or stored external information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general law remain unaffected. A liability in this regard, however, is only possible from the date of knowledge of a specific infringement. Upon notification of appropriate violations, we will remove this content immediately. 

 

Liability for links

 

Our offer contains links to external websites of third parties on whose contents we have no influence. Therefore, we can not assume any liability for these external contents. The respective provider or operator of the pages is always responsible for the contents of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, a permanent content control of the linked pages is not reasonable without concrete evidence of an infringement. Upon notification of violations, we will remove such links immediately. 

 

Copyright

 

The content and works on these pages created by the site operators are subject to German copyright law. The reproduction, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are for private, non-commercial use only. As far as the contents on this side were not created by the operator, the copyrights of third parties are considered. In particular contents of third parties are marked as such. If you should still be aware of a copyright infringement, we ask for a note. Upon notification of violations, we will remove such content immediately.

 

Source: e-recht24.de  /// Munich, July 2018.